6 simple posting hacks

Posting ≠ Posting

Yep, you read that right.

If you think posting is as simple as hitting that little blue "Post" button and then moving on with your day, I’ve got news for you.

Posting is more than just putting up your thoughts for the world to see.

It’s about setting the stage for engagement, connections, and a whole lot of algorithm love.

Let’s break it down:

Step 1: Engage for 20 minutes before you post

Before you even think about sharing your own content, spend 20 minutes liking, commenting, and engaging with others.

Why?

Because it signals to LinkedIn's algorithm that you're an active player in the game.

And when the algorithm knows you’re active, it's more likely to show your content to others.

Think of it as warming up before a big workout.

Step 2: Reply for 10 minutes after you post

Whatever you do, don't post and ghost.

Nothing kills engagement like dropping a post and then vanishing from the conversation.

Stick around for 10 minutes to reply to any comments or interactions right away.

This shows LinkedIn (and your audience) that you’re present and ready for conversation.

Plus, it keeps the momentum going.

Step 3: Add your pinned comments

About 10 minutes after posting, add your own pinned comments.

These are additional comments where you share bonus information, personal insights, or a call-to-action.

By doing this, you’re offering extra value and sparking more engagement.

These strategic comments keep the conversation alive and encourage your audience to dive deeper into the discussion.

Step 4: Reply to all comments for 1 hour

It might sound like a lot, but hear me out.

This is hands down one of the best ways to build a real community around your brand.

Do you want the easy way, or do you want the right way?

For the next hour, make it your goal to respond to every single comment that rolls in.

People love knowing that their input is valued.

So show them you're listening!

Step 5: Chat, discuss, and make friends

Remember, LinkedIn isn’t just about business.

It’s about building relationships.

The more genuine conversations you have, the better your engagement will be.

So go beyond surface-level interactions and ask questions, share experiences, and connect with people in a meaningful way.

The algorithm will notice, and so will your network.

Step 6: Repost after 4-6 hours

Here’s a sneaky little trick:

Repost your own content about 4-6 hours after it goes live.

This boosts your reach, especially across different time zones.

It works even better if people have notifications turned on for your profile.

It’s like giving your post a second wind, ensuring it reaches even more eyeballs.

Luck Doesn't Cut It on LinkedIn. Strategy Does.

Look, you could wait for a viral post to magically happen, but the reality is… success on LinkedIn is all about having a strategy.

These six steps may take a bit more time, but they can make all the difference.

So next time you’re thinking of posting, remember: this isn’t just about broadcasting.

It’s about engaging, connecting, and growing.

Now go crush it!

Cheers,
Dan