LinkedIn is changing the game

Once upon a time, LinkedIn felt like an endless virtual resume pile.

Job seekers shouting into the void and recruiters with a copy-paste pitch that sounded suspiciously robotic.

But that version of LinkedIn?

Long gone.

Today, it’s a platform where real stories unfold, connections thrive, and, yes, your posts actually matter.

Here’s how to make the most of LinkedIn in 2025:

1. ❌ Posting and Ghosting | ✅ Engage Before and After

Think of LinkedIn like a dinner party.

You don’t walk in, drop a monologue, and vanish into the snacks table.

You mingle.

Comment on others' posts, reply to messages, and interact before and after you post.

Trust me:

It’s the difference between talking at people and connecting with them.

2. ❌ Compete with Others | ✅ Collaborate with Others

LinkedIn isn’t a boxing ring.

It’s a co-working space.

Support someone’s launch.

Share a friend’s post.

Create something cool together.

Collaboration expands your reach faster than competition ever will.

3. ❌ Rely on Hashtags | ✅ Focus on Keywords

Hashtags aren’t magic wands.

LinkedIn’s algorithm is paying more attention to keywords now.

Use the words your audience is searching for: industry terms, specific job titles, even common questions.

Speak their language.

4. ❌ Format for Desktop Users | ✅ Format for Mobile Users

Here’s the truth:

Most people are reading your posts in line at the grocery store, not from a desk chair.

Keep your paragraphs short, add line breaks, and make your posts scroll-friendly.

5. ❌ Write Only Text Posts | ✅ Explore New Formats

Text-only is great but don’t sleep on carousels, videos, polls, and graphics.

People love variety.

Experiment and see what sticks.

6. ❌ Write for Everyone | ✅ Write for Your Niche

LinkedIn isn’t about being everything to everyone.

It’s about being valuable to your people.

Write like you're talking to your ideal client or industry peers.

You’ll attract exactly who you’re trying to reach.

7. ❌ Sell in Every Post | ✅ Offer Value First

I get it.

You have something amazing to offer.

But if every post feels like a pitch, people tune out.

Instead, show you’re helpful.

Share insights, tell a story, or solve a common problem.

Build trust before making the ask.

8. ❌ Focus on Reach | ✅ Focus on Relationships

A post with 500 views but 10 meaningful conversations beats a post with 10,000 views and zero replies every time.

Relationships lead to opportunities.

Reach is just... well, a number.

9. ❌ Chase Vanity Metrics | ✅ Prioritize Genuine Impact

Views and likes are nice, but what really matters?

Who you helped.

What conversations you sparked.

What connections you made.

That’s the stuff that sticks.

10. ❌ Post Inconsistently | ✅ Show Up Consistently

You don’t have to post daily but you do need a rhythm.

Think of LinkedIn like watering a plant.

It doesn’t need floods of attention but it won’t survive on a once-a-month sprinkle either.

11. ❌ Ignore Analytics | ✅ Learn from Data

Your LinkedIn posts leave behind breadcrumbs.

Look at what’s working.

Which posts led to DMs?

Which topics sparked comments?

Use that data to refine your strategy.

12. ❌ Stick to One Strategy | ✅ Adapt and Experiment

LinkedIn is always evolving, so should you.

What worked six months ago might need a refresh.

Keep experimenting and adjusting.

The LinkedIn of yesterday was all resumes and job posts.

The LinkedIn of today?

It’s about conversations, collaborations, and connection.

So, is your strategy keeping up?

The moment you stop treating LinkedIn like a resume board and start treating it like a community, everything changes.

Show up, share value, and see what happens.

The results might just surprise you.

Cheers,
Dan