Ever notice how some posts just click right away?

You barely think, but you’re nodding along, soaking it all in, and ready to hit like.

There’s actually a reason for that.

It’s called the Cognitive Fluency Effect.

Basically, the easier it is to process information, the more we tend to believe it.

Our brains love simplicity, and when we get something fast, we trust it.

What happens when people trust your message?

Well, you get:

• More engagement

• More followers

• More leads

That’s why I stick to a framework that makes sure my posts are clear, compelling, and to the point.

Wanna steal it?

I’ve got you covered.

Here’s the breakdown:

My writing framework for every post

1. Hook → Grab attention fast. Think headlines that stop the scroll.

2. Re-hook → Add some curiosity. Keep them interested.

3. Lead → Explain why this matters. Make it relevant.

4. Problem → Identify the pain. Show them what’s missing.

5. Solution → Here's the good stuff. Show the next step.

6. Body → Dive deeper into the answer you teased in the hook.

7. Listicles → Use lists (ascending or descending) to make info digestible.

8. Power-ending → Finish with a punchy, memorable summary.

9. CTA/CTE → End with a clear invitation for your reader to engage.

This structure works because it simplifies the message while amplifying the power behind it.

People don’t have time for fluff, so the cleaner your message, the more effective it becomes.

Next time you’re crafting a post, try following this framework.

You’ll be surprised at how much easier it is to connect with your audience.

Cheers,
Dan