Stop overthinking content. Do this instead:

Hey there & happy Saturday, friends!

One of the most common questions I get asked is:

"What should I post on LinkedIn?"

And my answer is always the same:

“You know… You're just asking the wrong questions.”

Asking the right questions

I call this method the “Infinite content creation glitch”.

All you need to do is ask yourself 2 questions:

a) What problems did I have in the past?

b) How did I solve these problems?

Now guide your reader from A → B.

That's it.

That's your content.

It's all about your journey

You don't need to be a pro.

You just need to share your process.

Think about it:

If you were struggling with something in the past, and then you found this awesome solution that made your life 10x easier, wouldn’t that be useful to someone else as well?

Maybe they’re stuck in the same situation you’ve already navigated.

By sharing your journey, you provide them with a map to find their way.

Let's break it down

1. Identify a problem: 

Reflect on a challenge you faced.

It could be anything from overcoming procrastination to mastering a new skill.

2. Describe your solution: 

Break down the steps you took to solve that problem.

Be honest about the ups and downs - people appreciate authenticity.

3. Guide your reader: 

Think of your post as a mini-guide.

You're taking your reader by the hand and leading them through the process, from point A (the problem) to point B (the solution).

Another simple example

Say you once struggled with staying organized.

Your post could look something like this:

• A: "I used to be all over the place, with sticky notes and reminders scattered everywhere."

• B: "Then I discovered this simple bullet journaling technique that transformed my chaos into order."

Boom!

That's a post idea in less than a minute.

Wrap up

So next time you're stuck wondering what to post, remember the infinite content creation glitch.

Reflect on your past problems and how you solved them.

Always share your journey.

Content creation isn't about being perfect.

It's about being helpful and relatable.

And trust me, you have a wealth of experiences just waiting to be shared.

Happy posting, friends!

Cheers,
Dan

P.S. My LinkedIn personal branding services start at 299€.

If you want to build, grow, and monetize your personal brand on LinkedIn, you can apply for a free discovery call below ⬇️